We helped Dwell envision a completely new online experience, one that would help readers, advertisers and publishers alike. We developed the concept, advertising strategy, and designed and build a prototype that we handed off to the engineering team at Dwell to complete.
A sample of the digital brand guildelines we produced.
Dwell at Instrument
Concept development, UX & UI design, advertising strategy, motion direction, prototype direction, sales tool development.
PS: You never really know your clients until you climb on their logo (with the amazing Jessie White), or get kicked out of a rooftop pool with the founder and her friends.
Some more work ︎