In urban mega cities like Tapei, scooters are an indispensable part of the transportation ecosystem. We brought Taiwan based electric scooter company Gogoro to life through a comprehensive launch strategy, a modern brand identity, a sophisticated marketing website, and retail stores.



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Since we launched Gogoro in 2014, they’ve grown tremendously and can be seen on the streets of Taiwan, Japan, Spain, Germany and France.



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Made for:


Gogoro at Cinco



My role:


Brand strategy, on site market research, logo design, brand visual identity design, art directing and retouching product photography, UX / UI design, retail development, merchandising. I was a through-line from conception to execution, providing consistency and a uniform aesthetic with each phase of the launch program.



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With:


ECD: Kirk James ( Top right below )
CDs: Sean Barret ( Bottom left below ), Shawn Petersen ( Top left below ), Travis Hanour, David Jacobson
With: Tim O'Brien, Brendan Miller, Nathan Searles, Erich Quist, Yuchia Kao, Michael Showell, Austen Ezzell, Juli Unger
Photography: David Ryle
Retouching: Pavlina Summers


Awards:

 
Site of the Day - FWA.com
Public Short List - FWA.com
Selected - Siteinspire.com
Site of the Day - AWWWards.com



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PS: Taipei is cool, but the 11 hour flight is long.









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Some more work ︎
 © 2018 RWP