Dropbox fulfilled the promise of cloud storage with Smart Sync — you get access to everything without taking up any space until you need it. In my third straight Dropbox video we were challenged with abstracting familiar UI elements and making the concept of "infinity" simple.
Dropbox at Instrument
Concept development, script development, storyboard development, art direction, illustration (all done in Sketch), music supervision, motion direction.
CD: Chris Larson, Chad Tafolla
Copywriter: Carson Smith
Strategist: Robin Cornuelle
Animation: Marc Lehman, Orland Nutt
Design with: Ryan Kiley, Adam Gault
EP: Paul Welch, Kara Place
Producers: Loretta Rae, Kat Mathews
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Some more work ︎