Dropbox  fulfilled the promise of cloud storage with Smart Sync — you get access to everything without taking up any space until you need it. In my third straight Dropbox video we were challenged with abstracting familiar UI elements and making the concept of "infinity" simple.



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Made for:


Dropbox at Instrument

My role:


Concept development, script development, storyboard development, art direction, illustration (all done in Sketch), music supervision, motion direction.


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Partners:


Music: Butter Music
Mix: Digital One


Visit the website here


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Some more work ︎
 © 2018 RWP