I’m a creative director, culture maker, artist, musician, & Texan. I believe in the power of storytelling, technology, emojis, kindness, & I cannot stress this enough — hot tubs.
Photo (& backpack) credit: my daughter, Beatrice
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My approach 💖:
I’ve had a jungle gym of a career path. Here’s what happened:
I played drums around the world > got into freelance design > went in-house at Nike for Global Basketball & Women’s training > jumped into agency roles at advertising then design shops > grew into digital design > transitioned to art direction for campaigns, films, & wild tech stuff > now I’m in-house at Meta leading creative teams & agencies on rad marketing & social campaigns. I’ve also won some awards, judged some award shows, yadda yadda yadda.
¯_(ツ)_/¯
There’s a through-line in the zigs & zags of my career, & identifying my approach (aka signature) helps me be more self-aware, work faster, & scale my thinking to teams & collaborators. My goal is simply…
✨Make stuff that sneaks past your brain & hits you in your heart.™ ✨
So here’s the problem: people are bored to death. It’s our job to get them "un-bored" & I’m convinced that making stuff smart or pretty isn't enough — if our work doesn't connect at a deeper, human level, it'll be forgotten in half a thumb swipe.
I played drums around the world > got into freelance design > went in-house at Nike for Global Basketball & Women’s training > jumped into agency roles at advertising then design shops > grew into digital design > transitioned to art direction for campaigns, films, & wild tech stuff > now I’m in-house at Meta leading creative teams & agencies on rad marketing & social campaigns. I’ve also won some awards, judged some award shows, yadda yadda yadda.
¯_(ツ)_/¯
There’s a through-line in the zigs & zags of my career, & identifying my approach (aka signature) helps me be more self-aware, work faster, & scale my thinking to teams & collaborators. My goal is simply…
✨Make stuff that sneaks past your brain & hits you in your heart.™ ✨
So here’s the problem: people are bored to death. It’s our job to get them "un-bored" & I’m convinced that making stuff smart or pretty isn't enough — if our work doesn't connect at a deeper, human level, it'll be forgotten in half a thumb swipe.
It’s simple in theory but hard to achieve. Though “creative" is in our job descriptions, sometimes the system wants formulaic work that feels like math.
But... I want to make magic, not math; & making stuff that “hits you in your heart" is a magic trick.
Creative magic is something to be respected, recognized, & rigorously pursued. It's good for business, it impacts culture, & it’s just plain fun.
This is a team sport, & it’s possible to infect the people around you with creativity. Yes, smarts are required, but we need more than formulas; we also need surprise, mischief, play, failure, emotional intelligence, ridiculousness, killer timing, & luck.
My work now is about inspiring & curating great ideas, setting my team up to be the most interesting storytellers in the biz, & helping the world’s best brands sneak into some hearts.
LFG 💟
But... I want to make magic, not math; & making stuff that “hits you in your heart" is a magic trick.
Creative magic is something to be respected, recognized, & rigorously pursued. It's good for business, it impacts culture, & it’s just plain fun.
This is a team sport, & it’s possible to infect the people around you with creativity. Yes, smarts are required, but we need more than formulas; we also need surprise, mischief, play, failure, emotional intelligence, ridiculousness, killer timing, & luck.
My work now is about inspiring & curating great ideas, setting my team up to be the most interesting storytellers in the biz, & helping the world’s best brands sneak into some hearts.
LFG 💟
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Selected clients 📈:
Art Institute of Chicago
Anki
Amazon
Dropbox
Dwell
Electronic Arts
eBay
Facebook
Anki
Amazon
Dropbox
Dwell
Electronic Arts
eBay
Gogoro
Google
GoPro
Harper Collins
Instagram
Kentucky Fried Chicken
Meta
Microsoft
NFL Network
Nike
GoPro
Harper Collins
Kentucky Fried Chicken
Meta
Microsoft
NFL Network
Nike
Nixon
Patagonia
Penguin Books
Portland Timbers
Ray Ban
Sequoia Capitol
Smith Optics
Stripe
Tampa Bay Buccaneers
Patagonia
Penguin Books
Portland Timbers
Ray Ban
Sequoia Capitol
Smith Optics
Stripe
Tampa Bay Buccaneers
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Inspiration 🎓:
That Thing You Do! by Tom Hanks
Sleeping Muse by Constantin Brâncuși
Beyoncé by Beyoncé
Zwei Dunkel Jungen by Tim Heidecker & Eric Wareheim
Room on Fire by The Strokes
Counterprint by Karel Martens
Songs for Beginners by Graham Nash
Grid Systems In Graphic Design by Josef Muller-Brockmann
Jazz by Henri Émile Benoît Matisse
Come on Over by Shania Twain
Batman: The Animated Series by Bruce Timm & Eric Radomski
Madvillainly by Madlib & MF Doom
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PS: You lookin’ for talent 👀?
Diverse perspectives = better work & more fun! Please check out the amazing collections of under represented talent at Free the Work, Blacks Who Design, Women Who Design, People of Craft, & Hire Black Creatives.
Now check out the work ︎