🤠 About:


I’m a creative director, culture maker, artist, musician, & Texan. I believe in the power of storytelling, technology, emojis, kindness, & I cannot stress this enough — hot tubs. This is the info page on my website.

☎️ Contact:


Email
Instagram
Linkedin



📷: My daughter Beatrice
Photo & backpack credit: my (then 5 year old) daughter, Beatrice


👋 Career summary:


For nearly 20 years, I’ve led social-first programs, breakthrough marketing campaigns, & product storytelling that lands. Along the way, I’ve built & mentored incredible teams, helped shape strong creative cultures, & partnered with senior leadership, A-list talent, & global creative minds.

I’m known for bringing taste, craft, curiosity, & a little joy to every project — & for helping brands (& people!) do their best work.

Hit me up, so we can play together : )

💼 Where I’ve worked:


Now:
Meta

Before:
Wieden+Kennedy
Instrument
Cinco Design
Mutt Industries
Nike



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📈 Selected clients:




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💖 My approach:


Make stuff that sneaks past your brain & hits you in your heart.™

So here’s the problem: people are bored to death. It’s our job to get them "un-bored" & I’m convinced that making stuff smart or pretty isn't enough — if our work doesn't connect at a deeper, human level, it'll be forgotten in half a thumb swipe.

It’s simple in theory but hard to achieve. Though “creative" is in our job descriptions, sometimes the system wants formulaic work that feels like math. But... I want to make magic, not math; & making stuff that “hits you in your heart" is a magic trick of the highest order.
Creative magic is to be respected, recognized, & rigorously pursued. It's good for business, it impacts culture, & it’s just plain fun.

This is a team sport, & it’s possible to infect the people around you with creativity. My work now is about inspiring & curating great ideas, setting my teams up to be the most interesting storytellers in the biz, & helping the world’s best brands sneak into some hearts.

LFG 💟



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🫶 Stuff I like:


That Thing You Do!
—by Tom Hanks
Sleeping Muse
—by Constantin Brâncuși
Zwei Dunkel Jungen
—by Tim & Eric
Batman: The Animated Series
—by Bruce Timm & Eric Radomski
Untitled (Bacchus)
—by Cy Twombly
Songs for Beginners
—by Graham Nash
how i’m feeling now
—by Charli XCX
Room on Fire
—by The Strokes
Come on Over
—by Shania Twain
Madvillainly
—by Madlib & MF Doom
Counterprint
—by Karel Martens
Feck Perfuction
—by James Victore
Jazz
—by Henri Émile Benoît Matisse
Multipliers
—by Liz Wiseman
Cover
—by Peter Mendelsund




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👀 PS: Lookin’ for talent ?


Diverse perspectives = better work & more fun! Please check out the amazing collections of under represented talent at Free the Work, Blacks Who Design, People of Craft, & Hire Black Creatives.



Now check out the work ︎
 © 2025 RWP

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