We helped Dwell envision a completely new online experience, helping readers, advertisers and publishers alike. It was about decluttering, adding utility, and making the experience as elevated and beautiful as the homes that make the magazine covers.



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A sample of the digital brand guildelines we produced.













After we developed the concept, advertising strategy, and designed / built a complete prototype, we partnered with the in-house engineering team at Dwell and handed it over for them to complete.



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Made for:


Dwell at Instrument


My role:


Concept development, UX & UI design, advertising strategy, motion direction, prototype direction, sales tool development.



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With:


CD: JD Hooge, Jessie White, Justin Gorman
Prototype Developer: Jordan Egstad
Strategist: Kacie Wise
EP: Laurel Burton
Producer: Andrea Kappa



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PS: You never really know your clients until you climb on their logo (with the amazing Jessie White), or get kicked out of the Ace Hotel rooftop pool with the magazines founder and her friends.






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Some more work ︎
 © 2022 RWP

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