While Facebook Groups bring all kinds of different people together, it’s what members have in common that unites them. For a series of pre-roll ads, we surfaced some of those shared beliefs by giving the total member count in each Group a twist.


Joy comes in many shades here—from the giddy delight of a shared car obsession, to the melancholic sweetness of watching your kids grow up. These certainly give us the feels as we made them, and we hope they do the same for everyone that see’s ‘em.

These ran on: Hulu, NBC, ESPN, Fox, Pandora, Meredith, USA Today, YouTube TrueView Video, & Programmatic Targeted Video.

More detail available in-person. 


Made for:

Facebook (In-house)

My role:

Creative Co-Lead / Art Director



ECD: Sue Anderson
Creative / Writing Partner: Jack Fund
PM: Andrew Furth
EP: Jim Haight
Producer: Vera Kacurova

Major thanks to James Smith and Ian Bauer for kicking off the original batch of this work.


Post Production: Jess Mora at Cut and Run
Editor: Lucus Eskin at Cut and Run
Color: Dave Hussey at Company 3
Sound: Joaby Deal at One Union
VFX & Finishing: Todd Hensley at Jogger
Music: Marmoset, ButterWalker


Some more work ︎
 © 2021 RWP