While Facebook Groups bring all kinds of different people together, it’s what members have in common that unites them.
For this campaign, we surfaced some of those shared beliefs by giving the total member count in each Group a twist.
Joy comes in many shades here—from the giddy delight of a shared car obsession, to the melancholic sweetness of watching your kids grow up. These certainly give us the feels as we made them, and we hope they do the same for everyone that see’s ‘em.
These ran on: Hulu, NBC, ESPN, Fox, Pandora, Meredith, USA Today, YouTube TrueView Video, Programmatic Targeted Video, & of course Facebook.
We also scaled this campaign globally for non-video placements, crafting over 80 cinemagraphs & stills that maintained the storytelling and vibe, while being eye-catching / thumbstopping.
ECD: Sue Anderson
Creative / Writing Partner: Jack Fund
PM: Andrew Furth
EP: Jim Haight
Producer: Vera Kacurova
Major thanks to James Smith and Ian Bauer for the cool footage.
Some more work ︎