Facebook: Groups By The Numbers — Ryan Wesley Peterson

Facebook Groups bring all kinds of people together, but it’s what they have in common that unites them. For this campaign, we gave the group member count numbers a twist, and surfaced some of those shared beliefs as numbers that highlight commonality.

︎

Joy comes in many shades here—from the giddy delight of a shared car obsession, to the melancholic sweetness of watching your kids grow up. These certainly give us the feels as we made them, and we hope they do the same for everyone that see’s ‘em.

These ran on: Hulu, NBC, ESPN, Fox, Pandora, Meredith, USA Today, YouTube TrueView Video, Programmatic Targeted Video, & of course Facebook.

We also scaled this campaign globally for non-video placements, crafting over 80 cinemagraphs & stills that maintained the storytelling and vibe, while being eye-catching / thumbstopping.

︎

Made for:

Facebook (In-house)

My role:

Creative Co-Lead

︎

With:

Creative: Sue Anderson, Jack Fund
Program Management: Andrew Furth
Production: Jim Haight, Vera Kacurova

Major thanks to James Smith and Ian Bauer for the cool footage.

Partners:

Post Producer: Jess Mora at Cut and Run
Editor: Lucus Eskin at Cut and Run

Color: Dave Hussey at Company 3

Sound: Joaby Deal at One Union

VFX & Finishing: Todd Hensley at Jogger
Music: Marmoset, Butter & Walker
Creative Extensions: Vidmob

︎

Some more work ︎

Next project ︎

Facebook Groups bring all kinds of people together, but it’s what they have in common that unites them. For this campaign, we gave the group member count numbers a twist, and surfaced some of those shared beliefs as numbers that highlight commonality.

Made for:

My role:

With:

Partners:

✌️