In urban mega cities like Taipei, scooters are an indispensable part of the transportation ecosystem. In 2014, we brought Taiwan based electric scooter company Gogoro to life through a modern brand identity, a comprehensive launch strategy, a sophisticated digital presence, and innovative retail stores. Let’s go!
In urban mega cities like Taipei, scooters are an indispensable part of the transportation ecosystem. In 2014, we brought Taiwan based electric scooter company Gogoro to life through a modern brand identity, a comprehensive launch strategy, a sophisticated digital presence, and innovative retail stores. Let’s go!
︎
Since we launched Gogoro in 2014, they’ve grown tremendously and can be seen on the streets of Taiwan, Japan, Spain, Germany, France, and India.
︎
Made for:
Gogoro at Cinco
My role:
Brand strategy, on site market research, logo design, brand visual identity design, art directing and retouching product photography, UX / UI design, retail development, merchandising. I was a through-line from conception to execution, providing consistency and a uniform aesthetic with each phase of the launch program.
︎
With:
Creative: Kirk James, Sean Barret, Shawn Petersen, Travis Hanour, David Jacobson,
Tim O'Brien, Brendan Miller, Nathan Searles, Erich Quist, Yuchia Kao, Michael Showell, Austen Ezzell, Juli Unger, Pavlina Summers
Photography: David Ryle
Photography: David Ryle
Awards:
Site of the Day - FWA.com
Public Short List - FWA.com
Selected - Siteinspire.com
Site of the Day - AWWWards.com
︎
PS: Taipei is cool, but the 11 hour flight is long.
︎
Some more work ︎