In urban mega cities like Taipei, scooters are an indispensable part of the transportation ecosystem. In 2014, we brought Taiwan based electric scooter company Gogoro to life through a modern brand identity, a comprehensive launch strategy, a sophisticated digital presence, and innovative retail stores. Let’s go!


Since we launched Gogoro in 2014, they’ve grown tremendously and can be seen on the streets of Taiwan, Japan, Spain, Germany, France, and India.


Made for:

Gogoro at Cinco

My role:

Brand strategy, on site market research, logo design, brand visual identity design, art directing and retouching product photography, UX / UI design, retail development, merchandising. I was a through-line from conception to execution, providing consistency and a uniform aesthetic with each phase of the launch program.



ECD: Kirk James ( Top right below )
CDs: Sean Barret ( Bottom left below ), Shawn Petersen ( Top left below ), Travis Hanour, David Jacobson
With: Tim O'Brien, Brendan Miller, Nathan Searles, Erich Quist, Yuchia Kao, Michael Showell, Austen Ezzell, Juli Unger
Photography: David Ryle
Retouching: Pavlina Summers


Site of the Day -
Public Short List -
Selected -
Site of the Day -


PS: Taipei is cool, but the 11 hour flight is long.


Some more work ︎
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