In urban mega cities like Tapei, scooters are an indispensable part of the transportation ecosystem. We brought Taiwan based electric scooter company Gogoro to life through a comprehensive launch strategy, a modern brand identity, a sophisticated marketing website, and retail stores.


Since we launched Gogoro in 2014, theyโ€™ve grown tremendously and can be seen on the streets of Taiwan, Japan, Spain, Germany, France, and India.


Made for:

Gogoro at Cinco

My role:

Brand strategy, on site market research, logo design, brand visual identity design, art directing and retouching product photography, UX / UI design, retail development, merchandising. I was a through-line from conception to execution, providing consistency and a uniform aesthetic with each phase of the launch program.



ECD: Kirk James ( Top right below )
CDs: Sean Barret ( Bottom left below ), Shawn Petersen ( Top left below ), Travis Hanour, David Jacobson
With: Tim O'Brien, Brendan Miller, Nathan Searles, Erich Quist, Yuchia Kao, Michael Showell, Austen Ezzell, Juli Unger
Photography: David Ryle
Retouching: Pavlina Summers


Site of the Day -
Public Short List -
Selected -
Site of the Day -


PS: Taipei is cool, but the 11 hour flight is long.


Some more work ๎‚Œ๏ธŽ
 ยฉ 2022 RWP