In urban mega cities like Taipei, scooters are an indispensable part of the transportation ecosystem. In 2014, we brought Taiwan based electric scooter company Gogoro to life through a modern brand identity, a comprehensive launch strategy, a sophisticated digital presence, and innovative retail stores. Let’s go!



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Since we launched Gogoro in 2014, they’ve grown tremendously and can be seen on the streets of Taiwan, Japan, Spain, Germany, France, and India.



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Made for:


Gogoro at Cinco



My role:


Brand strategy, on site market research, logo design, brand visual identity design, art directing and retouching product photography, UX / UI design, retail development, merchandising. I was a through-line from conception to execution, providing consistency and a uniform aesthetic with each phase of the launch program.



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With:




Awards:

 
Site of the Day - FWA.com
Public Short List - FWA.com
Selected - Siteinspire.com
Site of the Day - AWWWards.com



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PS: Taipei is cool, but the 11 hour flight is long.









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Some more work ︎
 Â© 2023 RWP

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