Aside from basketball, Kobe Bryant is known for his sophisticated taste and his European roots. We created the retail directive for Kobe’s ninth shoe, The Masterpiece, giving it a museam feel with marble plynths and dramatic framing, celebrating his Black Mamba nickname, and showcasing the first use of flyknit of any Kobe shoe.



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Made for:


Nike Basketball at Cinco

My role:


Retail Direction, design



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With:


ACD: David Jacobson
With: Noah Wilson and Kelso Davis



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Some more work ︎
 © 2018 RWP