Aside from basketball, Kobe Bryant is known for his sophisticated taste and his European roots. We created the retail directive for Kobe’s ninth shoe, The Masterpiece, giving it a museam feel with marble plynths and dramatic framing, celebrating his Black Mamba nickname, and showcasing the first use of flyknit of any Kobe shoe.


Made for:

Nike Basketball at Cinco

My role:

Retail Direction, design



ACD: David Jacobson
With: Noah Wilson and Kelso Davis


Some more work ︎
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