Aside from basketball, Kobe Bryant is known for his sophisticated taste and his European roots. We created the retail directive for Kobe’s ninth shoe, The Masterpiece, giving it a museam feel with marble plynths and dramatic framing, celebrating his Black Mamba nickname, and showcasing the first use of flyknit of any Kobe shoe.
Nike Basketball at Cinco
Retail Direction, design
ACD: David Jacobson
With: Noah Wilson and Kelso Davis
Some more work ︎