Aside from basketball, Kobe Bryant is known for his sophisticated taste and his European roots. We created the retail directive for Kobe’s ninth shoe, The Masterpiece, giving it a museam feel with marble plynths and dramatic framing, celebrating his Black Mamba nickname, and showcasing the first use of flyknit of any Kobe shoe.
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Made for:
Nike Basketball at Cinco
My role:
Retail Direction, design
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With:
ACD: David Jacobson
With: Noah Wilson and Kelso Davis
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Some more work ︎