Nike released Never Not, an incredible two part snowboarding documentary. We were tasked with developing the visual language for the film and all the marketing collateral.
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![](https://freight.cargo.site/t/original/i/044045337b7b91d6378aa8289eaaea994e0222a9962835d60a9ff310f789fa69/Cargo_nevernot3_1.jpg)
![](https://freight.cargo.site/t/original/i/a180a39298a587717351fbb83178fcbcab0cd7b9f5b334f856c110df91e7b451/Cargo_nevernot4.jpg)
![](https://freight.cargo.site/t/original/i/e4b31aae1afadd8b640e361662d5a32960cbe79aa42b0f362f88c3755cdb65ad/5ff8b8263da76219517b5e79_NS_NN_04.jpg)
![](https://freight.cargo.site/t/original/i/c927e92d63b66cd1f87fe932cac77ed242ec4fee1103df688892c2670f6dc16b/Cargo_nevernot5.jpg)
![](https://freight.cargo.site/t/original/i/20b8933a6b07d004db92c2a5b766d6088dc9558e49a4146dee1d4514b343ba33/Cargo_nevernot6.jpg)
![](https://freight.cargo.site/t/original/i/1d67868e58631699d2af6968bee2d4fc9cd12a8f74e7277777cf592cb570360f/Cargo_nevernot8.jpg)
![](https://freight.cargo.site/t/original/i/43511728d018cb4dac97e4e08d360e4c2fd897ce591848ddbcc12a05dd43d86f/Cargo_nevernot7.jpg)
![](https://freight.cargo.site/t/original/i/c5a1e07d7e73f588c13a77bbcfe39f3d83c926aff848d0876403ff2b2bc7f6d0/Cargo_nevernot9.jpg)
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Made for:
Nike Snowboarding (RIP) at Cinco
Creative Direction, Design, Retail Direction
My role:
Brand Design
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With:
Creative: Sean Barret, Tyler Morten, Brendan Miller
Hand lettering: Natas Kaupas
PS: I used Times New Roman.
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Some more work ︎