Nothing says Sochi Winter Olympics like ice fractals and Nike products floating through epic environments.


We used the imagery and graphic campaign elements we created across Nike‘s website and global retail presence, including a special pop up Nike store at the Olympic Villiage in Sochi.

Here’s some behind the scenes...


Made for:

Nike at Cinco

My Role:

Developed the creative direction around OSOC products, Retail Direction, art direction, design, developed the "Win Cold" tagline.



CD: Sean Barret
ACD: Mark Beard
Photography: David Emmite
Retouching: Splash / Cinco


Some more work ︎
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