For the Winter Olympics in Sochi Russia, we helped Nike celebrate the Team USA medal stand looks by building out a complete retail package, anchored in imagery of products floating through epic environments.

Olympian or not, this stuff can help anyone ‘win cold’.



︎




















We used the imagery and graphic campaign elements across Nike‘s website and throughout their global retail presence, scaled all the way from pop ups in Dicks Sporting Goods to a custom Nike store at the Olympic Village in Sochi.













Here’s some behind the scenes...












︎


Made for:


Nike at Cinco

My Role:


Developed the creative direction around OSOC products, Retail Direction, art direction, design, developed the "Win Cold" tagline.


︎

With:


CD: Sean Barret
ACD: Mark Beard
Photography: David Emmite
Retouching: Splash / Cinco



︎


Some more work ︎
 © 2022 RWP

✌️