Nothing says Sochi Winter Olympics like ice fractals and Nike products floating through epic environments.



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We used the imagery and graphic campaign elements we created across Nike‘s website and global retail presence, including a special pop up Nike store at the Olympic Villiage in Sochi.













Here’s some behind the scenes...












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Made for:


Nike at Cinco

My Role:


Developed the creative direction around OSOC products, Retail Direction, art direction, design, developed the "Win Cold" tagline.


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With:


CD: Sean Barret
ACD: Mark Beard
Photography: David Emmite
Retouching: Splash / Cinco



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Some more work ︎
 © 2018 RWP