For the Winter Olympics in Sochi Russia, we helped Nike celebrate the Team USA medal stand looks by building out a complete retail package, anchored in imagery of products floating through epic environments.

Olympian or not, this stuff can help anyone ‘win cold’.


We used the imagery and graphic campaign elements across Nike‘s website and throughout their global retail presence, scaled all the way from pop ups in Dicks Sporting Goods to a custom Nike store at the Olympic Village in Sochi.

Here’s some behind the scenes...


Made for:

Nike at Cinco

My Role:

Developed the creative direction around USOC products, Retail Direction, art direction, design, and tagline.



Creative: Sean BarretMark Beard
Photography: David Emmite
Retouching: Splash / Cinco


Some more work ︎
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