For the Winter Olympics in Sochi Russia, we helped Nike celebrate the Team USA medal stand looks by building out a complete retail package, anchored in imagery of products floating through epic environments.

Olympian or not, this stuff can help anyone ‘win cold’.



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We used the imagery and graphic campaign elements across Nike‘s website and throughout their global retail presence, scaled all the way from pop ups in Dicks Sporting Goods to a custom Nike store at the Olympic Village in Sochi.













Here’s some behind the scenes...












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Made for:


Nike at Cinco

My Role:


Developed the creative direction around USOC products, Retail Direction, art direction, design, and tagline.


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With:


Creative: Sean BarretMark Beard
Photography: David Emmite
Retouching: Splash / Cinco



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Some more work ︎
 © 2024 RWP

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