Ray-Ban Meta brings together iconic style and breakthrough tech. In this cursory overview of the work I led in 2024, we brought legendary artists and creators into the mix, put on the worlds first “hands-free” concert, crafted high fashion retail experiences, refreshed the design system, and developed a vast library of lifestyle videos, photos, and product renders to use everywhere.
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The Ray-Ban Meta
business continues to grow, with over 1 million units sold, thanks to marketing and social and retail elevating the brand in culture.
It’s always an honor to partner with the Ray-Ban team at EssilorLuxottica in Milan, finding the sweet spot between classic fashion cool and everyday accessibility. On the other hand, the 9 hour time zone difference between CET and PST... there is no sweet spot for that.
It’s always an honor to partner with the Ray-Ban team at EssilorLuxottica in Milan, finding the sweet spot between classic fashion cool and everyday accessibility. On the other hand, the 9 hour time zone difference between CET and PST... there is no sweet spot for that.
With:
Creative director (Ray-Ban): Elmar de Jong
ECDs: Andrew Amadeo, Daniel Ilic
Head of Creative: Jorge Calleja Acuna
Directors: Uncanny, Roman Rütten
Photographers: Jack Bridgland, William Arcand, Joshua Woods.
Full team credits coming soon.
ECDs: Andrew Amadeo, Daniel Ilic
Head of Creative: Jorge Calleja Acuna
Directors: Uncanny, Roman Rütten
Photographers: Jack Bridgland, William Arcand, Joshua Woods.
Full team credits coming soon.
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PS: I also made these RBM things with MZ...
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Some more work ︎